“A buyer is a buyer… is a buyer”

~ Dan Kennedy

Price is an Expression of Value

“What is your product or service worth?”

Honestly, it depends what a buyer will do with it. I know people who purchase expensive software and pay for it month after month and year after year yet never use it.

I know other people who only seem not to be using it because they are not using it exactly as designed but are doing massive work with it behind the scenes. I also know people who are visibly using the same software and their direct return on investment has 3, 5, 10, 100 x behind it.

FYI: Zero % Conversion is a Real Thing!

I was talking to a prospective client the other day – they’ve just parted ways with their marketing company because they were paying heavily for leads and getting zero % conversion. In case you’re interested, this company was delivering 1000+ unqualified leads every week.

These people are not alone. Most businesses can generate leads if they use the right media and match their message to their target market, but many are so focused on the quantity of leads that they ignore their qualification. 1000+ unqualified leads that convert at 0% is an expensive proposition for any business, but it’s more common than you think…

It may even be happening to you.

About The Thousand Dollar Book

Recently I bought this book, sight-unseen.

In fact, if there had been a pre-sale offer, I would have bought it then.

It comes with an up-front declaration that there are no returns and no guarantees – the kind of statement that says: “Do you back yourself or don’t you?”

Was this Crazy?

Let me tell you three things:

  • I’m a buyer and a consumer;
  • I back myself to make the most of quality information from proven sources (I take action); and
  • In less than a month I had already made more than twice the price of the book… and that’s just the first step

Do You Have an Action Plan?

If you buy things (programs or products), do you consume and implement them?

Does the cost of the item affect your discipline in consuming it?

We have just over one month left of 2020 – What are you going to:

  • invest in
  • act on
  • accelerate
  • consume

so that you end every month on a higher note than the preceding month and are set up for all the next adventure.

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