Debra Hilton
Facebook Analytics for Coaches: Uncover Audience Insights & Maximise Engagement
Dive into the power of Facebook Analytics tailored for coaches. Unlock secrets to audience behaviors, analyze engagement patterns, and learn when your insights hit peak interest. Maximize your content’s impact…
Organic Social Media Strategies for Coaches: Boost Engagement & Reach
Discover the secrets to boosting your coaching business with effective organic social media strategies. Learn how to engage your audience meaningfully and increase your reach without spending on ads…
Marketing Lessons from the Piste #1
“Strategic marketing has more in common with fencing than just about any other sport or activity.” ~ Debra Hilton Fencing?…
Change or Die
“My research shows that what really stimulates and sustains a change effort is getting positive results, really being able to…
The Danger of Relying on Content Spinners and AI Writers
“Always remember that everything you put out in the public idea builds your brand – for better or worse –…
Winning Opportunities!
“What if you are missing out on opportunities without even realising it?” ~ Debra Hilton The Story of An Author…
Is Your Marketing Spectacle or Substance?
“We had fed the heart on fantasy, The heart’s grown brutal from the fare.” ~ W.B. Yeats The #1 Question…
For Better or For Worse?
“Change is constant. Whether that change is leading in a positive or negative direction is not always clear immediately.” ~…
If You Don’t Like What You Are Getting, Then…
“The most efficient way to live reasonably is every morning to make a plan of one’s day and every night…
Marketing Lessons from Yo-Yo Ma
“When we have a good balance between thinking and feeling… our actions and lives are always the richer for it.”…
Authority or Not: The Myth of Transcription
“The skills of speaking and writing have the same intention: to communicate desirable ideas and to conceal undesirable ideas. However,…
What Matters Most to Your Business?
“What is the ONE thing you can do today, such that everything else becomes easier or unnecessary?” ~ Gary W….
Persistent Marketing is NOT the Same as Repetition
“If at first you don’t succeed, try, try again. Then quit. There’s no use being a damn fool about it.”…
What is YOUR Weakest Link?
“The Weakest Link in a chain is the strongest because it can break it.” ~ Stanislaw Jerzy Leć The Search…
Your Choices Matter
“Self esteem can’t win you a race if you’re not in shape.” ~ Louis Zamperini Choices The Pandemic has created…
The Difference Between a ‘list’ and a ‘List’
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” ~ Ramsay…
What Becoming a Closer Does for You
“Finishing tasks and closing sales have many things in common. The net result of both in business is more clients…
The Art of Questioning
“The key to wisdom is this – constant and frequent questioning, for by doubting we are led to question, by…
It’s a Puzzlement… or is it?
“And it puzzles me to learn That tho’ a man may be in doubt of what he know Very quickly…
Bullets that Hit the Mark
“Abraham Lincoln said, “The ballot is stronger than the bullet.” That may be true in government, but when it comes…
Insurance Policies and Other Protective Measures
“We are willing enough to praise freedom when she is safely tucked away in the past and cannot be a…
The Share-Croppers
“There is often a direct relationship between your willingness to pay value-driven prices, and the objections you receive when you…
The Need for Novelty
“How are you meeting your customer’s core psychological need for novelty?” ~ Debra Hilton We Are Wired to Chase Novelty…
Risk and the Danger of ‘Normal’
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole…
Advice on Getting an App for Your Business? (The reality developers don’t want you to know)
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing…
Banish the ordinary – Part 1
“Banish the ordinary.” ~ Dan Kennedy I first encountered Dan Kennedy’s work back in the 1990’s. I was living in…
The Easiest Way
“Anything that is easy to do is even easier NOT to do!” ~ Tom Beal Is ‘Easy’ Your TRUE Goal?…
The Disappearing Dictionary
“Words need to be used and stories need to be told or else they will be lost forever…. And that…
The Benefits of a Second Brain
“Silence has been destroyed, but also the idea that it’s important to learn how another person thinks, to enter the…
Why Don’t I Have Enough New Leads?
“Lead generation doesn’t happen in a vacuum. It happens within an ecosystem… Otherwise you waste a vast amount of resources.”…
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