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Are You Testing Response or Opinion? – Why it Matters

I’m a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing (and every other aspect of your business) unless you have a specific reason for making an exception. Yet, many business owners base their decisions on others’ opinions, not actual results. Worse, sometimes those opinions are […]

Why is Marketing The Most Important Function in Your Business?

“If you don’t have customers coming through the door, you don’t have a business…” Marketing Strategy & Systems are the KEY Please note: I said, “strategy and systems”, rather than tactics, and there’s a simple reason for this. If you have a proven, well-thought-out strategy, supported by repeatable, automated systems, then you will never lack […]