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Why Isn’t My Business Book Finished Yet?

“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.” ~ Steven Pressfield Steven Pressfield’s “The War of Art” is one of those books that everyone who […]

The Psychology Behind Magnetic Marketing

“Let’s consider the three fundamental behaviours of human beings: 1. We chase that which moves away from us. 2. We want what we cannot have. 3. We only place value on things that are difficult to obtain.” ~ Oren Klaff There is no denying that the concept of magnetic marketing (also known as inbound or […]