Hilton Copywriting

Attract More Leads. Shorten the Sales Cycle. Increase Profits.

Compelling Copy Makes Your Business More Profitable

If your emails are getting ignored, your mailings attract no response, and your website doesn't convert visitors the problem is either your list or your copy. Don't use 'just any old copywriter', get the right one for the job!

Having Trouble Writing Your Authority Book?

I know you want to write it yourself, but maybe it's time to seek help from a ghostwriter... the kind who stays out of sight and gets the book written in your style and voice.

Check Out My Ghostwriting Services

Why Would You Want to Work With Me?

Purpose Driven

You need copy that will achieve your business goals - whether that is direct selling, or introducing your message in a way that piques their interest. My goal is to evoke an emotional response that leads them to a specific action - whether that's an optin, a click, a call, or a purchase.

Secret Weapon

I'm the ghostwriter thought leaders use when they don't want anyone to know they didn't write the book themselves. I have an uncanny knack for getting inside your head and speaking with your voice, and I'm happy to stay silent when your book is a roaring success.

Education & Training

People don't change, but media and tactics do. I invest heavily in my own Professional Development so I can serve my clients better and ensure your marketing dollars aren't wasted. My specialty is enabling authors and speakers to cost-effectively widen their exposure and build authority.

Checklists

Pilots use them, because a small oversight could cost lives (including their own) - copywriters use them because carelessness can cost profits and no matter how long you've been working it's easy to make mistakes.

Peer Review

We all have our blindspots - especially when it comes to our own work. That's why I regularly engage with other direct-response-trained copywriters to get feedback on my own copy and learn from their successes and failures.

Testing

A core principle of direct response marketing is testing different versions to determine whether you can increase response. If you care about improving your margins this is a critical part of any campaign.

I Can Help You

Establish Authority in Your Field

  • Books & Ebooks
  • Information Products
  • Social Media Profiles
  • Courses & Webinars
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Create Customers That Buy & Refer More

  • Book Marketing Strategy & Execution
  • Comprehensive Editorial Calendar
  • Email Autoresponders
  • Newsletters & Ezines
  • Offers & Upsells
  • Shock & Awe Packages
  • Direct Mail Campaigns
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Profitable Lead & Sales Generation

  • Landing Pages
  • Lead Magnets
  • Website Content
  • Automated Systems
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Effective Copy Multiplies Response

To Self-Publish… or Not to Self-Publish Your Business Book?

 “If you don’t already have a platform then you’ll spend a lot of time and money trying to get a publishing deal… but that’s just the tip of the iceberg!” ~ Debra Hilton Self-Publishing vs Traditional Publishing The publishing world is changing rapidly. Traditional publishing houses are struggling economically because their business model has not […]

Building Trust : Long Term Vision in a Short Term World

“It’s a short-sighted view, Scott-King.” “There, headmaster, with all respect, I differ from you profoundly. I think it the most long-sighted view it is possible to take.” ~ Evelyn Waugh Core Assumption: You Are Building for the Long Haul Assumptions are dangerous for many reasons, but this one is foundational to everything I recommend, and, […]

Why Your Videos Should Not Replace Your Book

“The power of video is greatly overestimated… probably because we insist on putting everything in binary terms: either … or, rather than both … and.” ~ Debra Hilton The Danger of Binary Thinking (in Business and in Life) I realise that time and economics are often the driving factors when businesses consider what media they […]

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ABOUT

Hilton Copywriting ABN: 42823285628 Debra Hilton

Fine Print

Many of the links on this site take you to products and services with which I am affiliated. Therefore, you can assume that I get paid if you buy through these links and greatly appreciate your doing so.

I only affiliate with products and services I know, like, and trust, but you are responsible for your own due diligence to determine whether they suit your needs.

Dynamic Direct Response Copywriting

How Powerful Copy and Strategic Marketing Can Transform Your Business and Lifestyle!