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Why You Need to Focus on Your Needle Moving Activities to Grow Your Business

I’ve noticed something encouraging recently about the business owners that call me up for Discovery Sessions to explore their direct response marketing needs or about whether I am a good fit for ghostwriting their thought leadership or authority books: they have a clear focus on what they want to achieve and the needle moving activities […]

Will Your Business Survive the Coming Internet Disruption?

“Email is cheap to send, easy to receive.” “Facebook makes it easy to interact with friends and find new ones.” “Online advertising is cheap and follows people everywhere.” “If you’re on the front page of Google, you’ll get plenty of business.” That may be true right now (or it may not be)… but for how […]

Why Does an Abundance Mindset Affect Your Authority Positioning?

“The higher the income, the more the person is paid for who they are, rather than what they do.” ~ Dan Kennedy. There’s a lot of talk about abundance vs. scarcity mindsets these days. Some of this abundance talk focuses on attracting the income and lifestyle you want by ‘acting as if you already had it’. […]