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Effective Copy Multiplies Response

What Sets Your Business Apart?

“If all you do is copy your competitors, then they have nothing to worry about.” ~ Debra Hilton Just Make Me Sound Like Everyone Else in My Industry I remember one prospect asking me if I could just rewrite his Competitor X’s website and change the wording enough so that neither the competitor nor Google […]

Is Your Business Chilli, Chocolate, or Vanilla?

“If you don’t repel anyone, then you’re unlikely to attract your ideal clients either, so it’s important to dial up your personality.” ~ Debra Hilton Take Your Niching to the Next Level You’ve probably heard about the power of niching: drilling down into a specific market or product and becoming known for that ONE thing. […]