Hilton Copywriting

Attract More Leads. Shorten the Sales Cycle. Increase Profits.

Compelling Copy Makes Your Business More Profitable

If your emails are getting ignored, your mailings attract no response, and your website doesn't convert visitors the problem is either your list or your copy. Don't use 'just any old copywriter', get the right one for the job!

Having Trouble Writing Your Authority Book?

I know you want to write it yourself, but maybe it's time to seek help from a ghostwriter... the kind who stays out of sight and gets the book written in your style and voice.

Check Out My Ghostwriting Services

Why Would You Want to Work With Me?

Purpose Driven

You need copy that will achieve your business goals - whether that is direct selling, or introducing your message in a way that piques their interest. My goal is to evoke an emotional response that leads them to a specific action - whether that's an optin, a click, a call, or a purchase.

Secret Weapon

I'm the ghostwriter thought leaders use when they don't want anyone to know they didn't write the book themselves. I have an uncanny knack for getting inside your head and speaking with your voice, and I'm happy to stay silent when your book is a roaring success.

Education & Training

People don't change, but media and tactics do. I invest heavily in my own Professional Development so I can serve my clients better and ensure your marketing dollars aren't wasted. My specialty is enabling authors and speakers to cost-effectively widen their exposure and build authority.

Checklists

Pilots use them, because a small oversight could cost lives (including their own) - copywriters use them because carelessness can cost profits and no matter how long you've been working it's easy to make mistakes.

Peer Review

We all have our blindspots - especially when it comes to our own work. That's why I regularly engage with other direct-response-trained copywriters to get feedback on my own copy and learn from their successes and failures.

Testing

A core principle of direct response marketing is testing different versions to determine whether you can increase response. If you care about improving your margins this is a critical part of any campaign.

I Can Help You

Establish Authority in Your Field

  • Books & Ebooks
  • Information Products
  • Social Media Profiles
  • Courses & Webinars
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Create Customers That Buy & Refer More

  • Book Marketing Strategy & Execution
  • Comprehensive Editorial Calendar
  • Email Autoresponders
  • Newsletters & Ezines
  • Offers & Upsells
  • Shock & Awe Packages
  • Direct Mail Campaigns
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Profitable Lead & Sales Generation

  • Landing Pages
  • Lead Magnets
  • Website Content
  • Automated Systems
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Effective Copy Multiplies Response

Using Information Marketing to Set Your Business Apart

“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, price and discounts, vague generality claims of (slight) superiority as one of many choices… you will be crushed.” ~ Dan S. Kennedy Let’s start with an important distinction between content marketing and information […]

Research is the Road to Big Ideas

“When you really understand what your customers want, then it is so easy to show them that your product or service is just what they need to get it. Your job is to be the buyer’s assistant.” ~ Bruce Barton At the heart of every effective marketing campaign is a Big Idea that resonates with […]

The Dangers of One-Stop Marketing Shopping

“Anyone who tells you they can handle all of your marketing needs with one-stop shopping is someone you should run away from …quickly.” ~ Brian Kurtz Convenience and one-stop shopping rules many aspects of our daily life. That’s OK for groceries and other commodities, but surely when it comes to positioning your business in the […]

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ABOUT

Hilton Copywriting ABN: 42823285628 Debra Hilton

Fine Print

Many of the links on this site take you to products and services with which I am affiliated. Therefore, you can assume that I get paid if you buy through these links and greatly appreciate your doing so.

I only affiliate with products and services I know, like, and trust, but you are responsible for your own due diligence to determine whether they suit your needs.

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Learn how professional copy has transformed other businesses and what it could do for yours.