“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got!” Are You Reading the Signs Accurately? Visible dashboards are important tools that help yoo keep your eyes on key metrics and notice warning signs quickly when something is amiss. However, these metrics need to applied in the context of your […]
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
Are You Making the Same Mistake that Telstra, Optus, and the Big Banks are Making? (Part 8 of “7 Reasons Why Marketing Fails”)
“Offer for New Customers Only!” Do You Deserve Your Customers’ Loyalty? Most businesses would say they value their existing customers, but their actions give them the lie. The biggest reason why your customers leave is because they feel neglected or actively discriminated against. I’ve lost count of the special promotions that are aimed at new […]
Are You Chasing People Away… or Enticing Them to Come Closer? (Part 7 of “7 Reasons Why Marketing Fails”)
“The filtering system of any person you are speaking to has one primary goal: To ignore your pitch or spend as little time as possible thinking about it. If you can’t get past this natural response, then you will fail to get their attention.” Your Pitch vs Your Prospect’s Response In his excellent book Pitch […]
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