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Effective Copy Multiplies Response

How Do Your Trust and Authority Stack Up?

“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.” ~ Dan S. Kennedy Do You Really Need More NEW Customers? It seems as though there are three types of established businesses: Those which burn through existing […]

The Power of Your Book Lies in the Way it Reflects Your Commitment to Your Mission

“If you don’t care about the impact of the solution you deliver, why should anyone else?” ~ Debra Hilton The Danger of a Template-based Business Book I was talking with a ghost-writing colleague the other day about: The business books we are writing; What to do about our overflowing schedules; How excited we are about […]

Playing the Long Game in Business.. Direct Response Marketing that Builds Relationships

“Not everything in business and life is a revenue event but everything is a relationship event.” ~ Brian Kurtz Is your business transaction based… or relationship based? When I ask this question, sometimes the person sitting across the table looks at me as though I’m crazy, “Every business is based on transactions. If you don’t […]