For Memorable White Papers, Case Studies, Articles and Books

Training and executive coaching services particular benefit from the authority which strong educational marketing products provide.  People are increasingly searching online for valuable information which helps them make decisions about the services they buy, and the businesses they buy from. A strong content strategy provides people with a pathway from interest to engagement in preparation for commitment to buying from you.

You can improve your visibility and authority by providing Case Studies, White Papers, Ebooks, and Articles through your website either as paid products or as free promotional information about your company. You can even turn these into hard copies and add them to your sales materials.

If you are looking for …

• Case Studies that will make people sit up and take notice of the results your training delivers.
• White papers that clients will read – and enjoy – all the way through.
• Articles that help prospects see how your training could create growth for them.
• Ebooks that send your ideal customer straight to your door.

… Then contact me, and we can get started right away.

Can Education Materials Really Help My Business Grow?

Yes.  Every business can benefit from educating it’s customers about the core issues involved in training.  Whether you provide specialized training in a particular skill or in using a particular product providing valuable information builds a relationship based on trust and knowledge.  The more your prospective client knows about you, the more likely they are to call you when they need training.

Offering high quality materials that educate and inform all those who are involved in a decision to engage your services is a great investment for your business.

How Can I Help You?

• I can take the materials you already have, and transform them into solid, interesting studies which talk about how you have helped businesses just like theirs.
• I can conduct interviews with your satisfied clients to add details and perspective if necessary.
• I can prepare versions of the paper or case study which address the specific needs of various departments.
• I can provide you with materials that are as interesting as they are informative, and which move your prospect to take further action.
• I can produce solid studies which prove the business growth potential of staff training.