Establish Authority in Your Field and Become The ‘Go To’ Provider
It’s not as hard as it sounds, and it will transform your business and your client attraction potential. You’ll be able to work only with the clients you love to work with, charge higher prices, and spend less time seeking out clients.
When you become the ‘authority’ prospective clients will flock to you, and they will work on your terms.
The most effective way of becoming a recognised authority in your field is to become … an AUTHOR! Maybe you’ve heard how difficult it is to get a contract with a traditional book publisher and given up on the idea – and maybe you’ve read some really bad self-published books and turned up your nose at the idea of adding to the pile. You’ve got good reason for doing so, I’ll admit.
… BUT what if you wrote a book that provided valuable information, was well-written and produced, and gained traction. The mere word ‘author’ after your name adds weight to your proposal, and projects authority to your clients and prospects, as well as giving you opportunity for media attention.
On the other hand, the thought of writing a book yourself is rather daunting to many people – especially when their business is already keeping them busy enough.
There is Another Way … Write an A.C.E. Book
A.C.E. stands for Authority. Celebrity. Expertise.
Hire a ghostwriter who understands that the purpose of this book is to: –
- Back up your claims to authority and expertise;
- Educate your prospects and even your clients so you can benefit them further;
- Create opportunities to speak, appear on TV, and generate celebrity;
- Provide you with ‘the grandmother of all business cards’ to open doors for you.
This means that the book needs to provide valuable information and look professional in every aspect. Copy, design, printing, and promotion needs to support your status as an expert in your field. In many ways it’s a giant sales letter for your services.
Training and Information Products Build Credibility
If you are offering coaching, an information product is a great way to bring people into your field who might not be ready to commit to coaching yet, but who like what they have seen of you.
These also have the advantage of being a steady stream of passive income since once they are created and placed on your site you can generate income without investing any more of your time.
Social Media Profiles Help People Find You
Since you’ve invested in your authority and credibility via products and books it makes sense to create social media profiles that support your positioning. These not only make it easier for people to find you via search engines, it also means that when they do look you up they get the right impression.
My authority and credibility building services include copy for: –
- A.C.E. Books
- Social Media Profiles
- Information Products & Training Materials
- Book & Product Launch Campaigns & Funnels
Ready to take your business to the next level, and establish pre-eminence in your field or city, but don’t have the time or skills to write your own books? I can help. Click on the link below and fill out my contact form.