How an Online Course Platform Helps You Deliver Gold Star Experiences
What it does…
- Creates a seamless and consistent onboarding process which is good for you and great for your clients and customers;
- Sets and manages expectations and provides useful information;
- Helps your clients feel welcome and comfortable;
- Improves customer retention and loyalty;
- Builds community and relationships faster;
- Provides opportunities to share your knowledge and brilliant ideas more easily;
- Adds low-entry courses to your more expensive custom offerings;
- Gives an easily accessible resource for your team to manage training, checklists, and procedures;
My Goal as a service business owner is to…
Deliver quality services in a timely fashion so that my clients feel they have received abundant value in return for their investment.
I’m guessing that your goal is similar.
I’m still perfecting this, but I realised that an online course platform helps me to get this right because I can build it once… and deploy it consistently until I have an opportunity to improve it based on feedback. (See my page on Automation and Systems to discover why this is so helpful.)
What platform should I choose?
I love experimenting with technology. I’m an early adopter and foundation member of many different marketing and automation tools because I’m quick to see the opportunities they offer. Some I drop, others I stick with. My criteria include:
- Easy to use for both creators and end-users (Even if I eventually outsource a task I want to know how it’s done, how long it should take, and what challenges you might encounter);
- Fit for purpose (You can write a book in Word, but it’s not really suited to the process);
- Integrates with other tools I’m using (There’s no point in duplicating your tasks unnecessarily);
- Value for money (I don’t mind paying for expensive tools that make life easier and save hassles and headaches.)
For a long time I maintained active accounts on Thinkific, Teachable, Udemy, Kajabi, because they all have great features. Other people have compared these platforms feature-by-feature (Here’s a detailed comparison of Kajabi vs Teachable if you’re interested).
However, early in 2020 I closed most of these other accounts and jumped headlong into Kajabi. The 2 main reasons for this:
- Mobile App: This is hands-down the biggest advantage Kajabi offers. Every account allows your members to access their content from their phone – anywhere, anytime! This dramatically increases course completion and consumption of your materials.
- Constant Improvement: The team at Kajabi is committed to developing the platform and it just keeps getting better. Personally, I like Kajabi’s Pipeline feature better than ClickFunnels, Kajabi email is adequate (and constantly improving), their assessment feature is decent, and their development trajectory and projections are very exciting.
If your business uses (or plans to use) highly sophisticated campaigns and is looking for a CRM they can use to manage these, then Kajabi probably isn’t your first choice.
However, if your goal is to deliver gold class experiences through:
- Consistent onboarding and training for staff and clients;
- Efficient collation and sharing of training resources (tools, processes, checklists, and more);
- Effective marketing and nurture funnels;
- Excellent course experience;
- Versatile and easy-to-use back-end with great customer support for your team;
… Then you might be interested in Kajabi – It’s not the cheapest platform, but it’s powerful and cost effective.