Direct Response Marketing
Facebook Analytics for Coaches: Uncover Audience Insights & Maximise Engagement
Dive into the power of Facebook Analytics tailored for coaches. Unlock secrets to audience behaviors, analyze engagement patterns, and learn when your insights hit peak interest. Maximize your content’s impact…
Organic Social Media Strategies for Coaches: Boost Engagement & Reach
Discover the secrets to boosting your coaching business with effective organic social media strategies. Learn how to engage your audience meaningfully and increase your reach without spending on ads…
Marketing Lessons from the Piste #1
“Strategic marketing has more in common with fencing than just about any other sport or activity.” ~ Debra Hilton Fencing?…
Change or Die
“My research shows that what really stimulates and sustains a change effort is getting positive results, really being able to…
Winning Opportunities!
“What if you are missing out on opportunities without even realising it?” ~ Debra Hilton The Story of An Author…
Is Your Marketing Spectacle or Substance?
“We had fed the heart on fantasy, The heart’s grown brutal from the fare.” ~ W.B. Yeats The #1 Question…
For Better or For Worse?
“Change is constant. Whether that change is leading in a positive or negative direction is not always clear immediately.” ~…
If You Don’t Like What You Are Getting, Then…
“The most efficient way to live reasonably is every morning to make a plan of one’s day and every night…
Marketing Lessons from Yo-Yo Ma
“When we have a good balance between thinking and feeling… our actions and lives are always the richer for it.”…
Authority or Not: The Myth of Transcription
“The skills of speaking and writing have the same intention: to communicate desirable ideas and to conceal undesirable ideas. However,…
What Matters Most to Your Business?
“What is the ONE thing you can do today, such that everything else becomes easier or unnecessary?” ~ Gary W….
Persistent Marketing is NOT the Same as Repetition
“If at first you don’t succeed, try, try again. Then quit. There’s no use being a damn fool about it.”…
What is YOUR Weakest Link?
“The Weakest Link in a chain is the strongest because it can break it.” ~ Stanislaw Jerzy Leć The Search…
Your Choices Matter
“Self esteem can’t win you a race if you’re not in shape.” ~ Louis Zamperini Choices The Pandemic has created…
The Difference Between a ‘list’ and a ‘List’
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” ~ Ramsay…
What Becoming a Closer Does for You
“Finishing tasks and closing sales have many things in common. The net result of both in business is more clients…
The Art of Questioning
“The key to wisdom is this – constant and frequent questioning, for by doubting we are led to question, by…
It’s a Puzzlement… or is it?
“And it puzzles me to learn That tho’ a man may be in doubt of what he know Very quickly…
Bullets that Hit the Mark
“Abraham Lincoln said, “The ballot is stronger than the bullet.” That may be true in government, but when it comes…
Insurance Policies and Other Protective Measures
“We are willing enough to praise freedom when she is safely tucked away in the past and cannot be a…
The Share-Croppers
“There is often a direct relationship between your willingness to pay value-driven prices, and the objections you receive when you…
The Need for Novelty
“How are you meeting your customer’s core psychological need for novelty?” ~ Debra Hilton We Are Wired to Chase Novelty…
Risk and the Danger of ‘Normal’
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole…
Advice on Getting an App for Your Business? (The reality developers don’t want you to know)
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing…
Banish the ordinary – Part 1
“Banish the ordinary.” ~ Dan Kennedy I first encountered Dan Kennedy’s work back in the 1990’s. I was living in…
Why Don’t I Have Enough New Leads?
“Lead generation doesn’t happen in a vacuum. It happens within an ecosystem… Otherwise you waste a vast amount of resources.”…
What Does Your Brain Say About You?
“The headline conclusion reached is that journalists are undoubtedly subject to a range of pressures at work and home, but…
Is this Opportunity Knocking at my Door… OR?
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” ~ Thomas A. Edison…
Dangers of Inaccurate Thinking
“Warning: do not subscribe to “recession think.” Do not let whatever the media, your peers, your competitors, even your customers…
Beat Your Own Record Challenge
“Every day I beat my own previous record for the number of consecutive days I’ve stayed alive.” ~ George Carlin…
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