“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to things that their …
The Thousand Dollar Book
“A buyer is a buyer... is a buyer" ~ Dan Kennedy Price is an Expression of Value “What is your product or service …
The Power of Pessimism in Marketing
“Negotiating a sale is not a battle of egos, it’s a question of highlighting key issues and interests.” ~ Debra Hilton Lessons in …
The Conversation in Their Heads
“Enter the conversation already going on in your prospects mind.” ~ Robert Collier What is Your Prospect Thinking About Today? In …
