“… the quickest way to transform your business (and your life) is to master the art of selling.” ~ John Carlton Are you struggling to attract leads and convert enquiries into sales? I’ve got some good news and some bad news for you. First the Bad News: Hope, Pray, and Spend More Money Doing SOMETHING is […]
Infusing a Unique Voice and Style into Your Book: Can a Ghostwriter Help?
“We all have a unique voice that sets us apart from other providers of similar services, and it’s important to reflect that voice in our business book.” ~ Debra Hilton Speaking and writing are quite different gifts and many people do not have both. This is why some of the most enthralling speakers either employ […]
Are You Wasting Your Advertising on Facebook and Other Channels?
“If you don’t have a functioning website or funnel to back up your advertising you are flushing your time and money down the drain!” ~ Debra Hilton Waste Makes Me Angry! I hate seeing business owners and marketing managers who are desperately searching for qualified customers wasting their time and money on random activities that […]
Writing a Business Book: A Novel Approach
“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of addressing old problems. For most businesses, fiction is an effective way of demonstrating the power of your solution.” ~ Debra Hilton In “The Goal: A Process of Ongoing Improvement” (https://amzn.to/2Efbg6) uses a fictional thriller-style plot […]
How to Find All the Customers You’ll Ever Need!
“Knowing how many customers you need each month, quarter, year; what they look like; how to attract them; and where to find them; will transform your business. Business growth becomes a simple matter of mathematics.” ~ Debra Hilton You Probably Don’t Need One Thousand New Customers Every business has capacity limits. If you’re a service […]
How to Choose a Ghostwriter
“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch the project.” ~ Debra Hilton Finding the right ghostwriter for your business book is an important process. Most experienced ghostwriters are just as anxious to confirm that they are a good fit for you, as […]
Why Lead-Flow Matters… and How to Create It
“A steady flow of new leads is the life-blood of every business.” ~ Debra Hilton In an earlier blog, I talked about creating lead magnets that irresistibly attract your ideal clients and mentioned the idea of having specific lead magnets for specific types of prospects https://hiltoncopy.com/create-magnetic-lead-magnet-quickly-easily/. After publishing that blog, I was slightly surprised by […]
A Tale of Two Business Books
“It was the best of books… it was the worst of books…” ~ Adapted from Charles Dickens (with apologies) It’s December now, so, as I look back at the year past and think about the shape of the year to come, I’ve taken some time to reflect on the projects I’ve completed this (so far) […]
How to Create a Magnetic Lead Magnet Quickly and Easily
“Lazy business owners have unpredictable cash flow!” ~ Debra Hilton Debra: Here’s your strategic marketing overview. This is what we’ll build and automate in the next 6 months. New Client: That looks like a lot of work… I mean, I don’t have most of that stuff. Debra: I know, that’s why your pipeline is half […]
Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, price and discounts, vague generality claims of (slight) superiority as one of many choices… you will be crushed.” ~ Dan S. Kennedy Let’s start with an important distinction between content marketing and information […]
