“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when that storm comes. You must look into that storm and shout as you did in Rome. Do your worst, for I will do […]
Why Not Write Your Business Book Now?
“Going the extra mile is a priceless concept because I believe all of the great things in life can be discovered within that proverbial extra mile. Many people miss the power of this concept because they are waiting to go the extra mile until they get into their chosen field or the area of life […]
What is Direct Response Marketing?
“Direct response marketing is any advertising activity which creates and exploits a direct relationship between you and your prospect or customer as an individual.” ~ Drayton Bird Direct Response Marketing Serves Both Long and Short Term Business Goals It fascinates me when I talk to business owners about their long-term goals and I hear about […]
How to Market Your Business Book Effectively
Marketing = Communicating your message clearly. Effective Marketing = Communicating your message clearly to people who care. It’s Not What You Do, It’s Also How You Do It! I was talking to an author recently who was disappointed about the quantity and quality of leads her book was generating. We set up an introductory call […]
Evergreen Marketing Campaigns for Every Business
How to Increase Longterm Leads & Conversion Rates – Part 2 “Zig Ziglar wrote a new presentation for almost every event he spoke at. I used the same presentation over and over again for years, refining and perfecting every detail, updating when needed. I believe that that is the reason I outsold Zig and every […]
Why Am I Always Chasing My Tail and Scrambling Without Getting Ahead?
How to Increase Longterm Leads & Conversion Rates – Part 1 “Many businesses are so focused on generating cashflow that they never create enough evergreen assets to free themselves from economic desperation.” Assets or Consumables: Which is Your Focus? I had a meeting with a long-standing client last week to review the past eighteen months’ […]
Is it Important for a Ghostwriter to Have Experience in My Field?
“If you are writing an academic paper, designed to be read by experts then you want a specialist, if you are writing a book that explains your product or service to outsiders then you want someone who can bridge the gap between your expertise and their ignorance.” ~ Debra Hilton Grappling with Concepts? I talk […]
Always Start (Marketing) with a Plan
“It has ceased to surprise me, but it never ceases to annoy me when businesses think that a the place to start marketing is with media.” ~ Debra Hilton Would You Build a House Without Planning it First? I saw an episode of Grand Designs where a couple started with a piece of land and […]
What Sets Your Business Apart?
“If all you do is copy your competitors, then they have nothing to worry about.” ~ Debra Hilton Just Make Me Sound Like Everyone Else in My Industry I remember one prospect asking me if I could just rewrite his Competitor X’s website and change the wording enough so that neither the competitor nor Google […]
6 Ways to Beat Your Competition without Spending a Fortune on Branding & Advertising
“Most of the time it’s not what you say in your sales pitch that sways decisions, it’s the trust and authority you build before you even start to talk.”~ Debra Hilton Right now, Black Friday is over and we’re in the thick of Christmas promotions. If you haven’t launched yours yet, don’t despair… unlike retail […]
