“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got!” Are You Reading the Signs Accurately? Visible dashboards are important tools that help yoo keep your eyes on key metrics and notice warning signs quickly when something is amiss. However, these metrics need to applied in the context of your […]

“Offer for New Customers Only!” Do You Deserve Your Customers’ Loyalty? Most businesses would say they value their existing customers, but their actions give them the lie. The biggest reason why your customers leave is because they feel neglected or actively discriminated against. I’ve lost count of the special promotions that are aimed at new […]

“The filtering system of any person you are speaking to has one primary goal: To ignore your pitch or spend as little time as possible thinking about it. If you can’t get past this natural response, then you will fail to get their attention.” Your Pitch vs Your Prospect’s Response In his excellent book Pitch […]

“If you think a marketing system is expensive, just wait until you see the cost of not having one.” ~ Debra Hilton No Marketing System… BIG Problem! Alan has been working with me for several years. We started working together soon after he started his own dental practice. Our first project was a single 4-week […]

“Make sure your call to action is appropriate to the level of your relationship.” What is a Call to Action (CTA)? A CTA is any action you ask your prospect to take… Read my article Watch my video/webinar Download my lead magnet Book a call (free or paid) Request my book (free or paid) Take […]

What happens when your prospect gets ‘interested’? … they start researching and end up confused. Part of understanding WHO you are marketing to (See Part 2) and WHAT will attract their interest (See Part 3) is knowing where you will find them… more specifically where you can find them without having all your competitors fighting for […]

“If your message doesn’t connect with buyers and make them want to know more, then your marketing has already failed.” ~ Debra Hilton Once you know WHO you are marketing to (See Part 2) your next task is to determine WHAT they need to hear that will grab their attention, excite their interest and belief, […]

“As a marketer you need to know your market, but you also need to lead your market.” ~ Ken McCarthy Getting into your prospect’s world is the single most valuable activity you can engage upon if you want to grow your business. It’s also one of the most carelessly treated business activities and is often […]

“When a man knows he is going to be hanged in a fortnight, it concentrates his mind wonderfully.” ~ Dr. Johnson It is my firm belief that failure to market effectively has resulted in the demise of more businesses than any other cause. I have also noticed that many business owners wait until their business […]