How to Increase Longterm Leads & Conversion Rates – Part 2 “Zig Ziglar wrote a new presentation for almost every event he spoke at. I used the same presentation over and over again for years, refining and perfecting every detail, updating when needed. I believe that that is the reason I outsold Zig and every […]
The Business Bestseller Story You Were Never Told
“Why is Freakonomics so popular? Hint: it’s not because it is a spectacular and groundbreaking book.” About Bestsellers… Four of the books that I have ghostwritten have become New York Times bestsellers and have cumulatively spent over 32 weeks on the NYT best seller lists. Not only have they sold lots of copies, their authors […]
The Magic of a Responsive List
“When you have a responsive list of quality people who want to hear from you and are pre-disposed to buy from you, then suddenly your business woes vanish (assuming you are selling quality products at profitable prices).” ~ Debra Hilton Your List = Your Fortune Imagine having a list of buyers who look forward to […]
To Self-Publish… or Not to Self-Publish Your Business Book?
“If you don’t already have a platform then you’ll spend a lot of time and money trying to get a publishing deal… but that’s just the tip of the iceberg!” ~ Debra Hilton Self-Publishing vs Traditional Publishing The publishing world is changing rapidly. Traditional publishing houses are struggling economically because their business model has not […]
5 Mistakes that can Kill Your Business… and How to Use Your Book to Avoid Them
“Arrogance and scarcity thinking kill more businesses than a bad economy.” ~ Debra Hilton #1 – Mindset: Arrogance & Scarcity Thinking There are two key attitudes that have the potential to destroy your business. Arrogance: the assumption that your business is different and that therefore, the rules and principles that enable others to succeed or […]
Why (Book) Marketing Matters!
Marketing isn’t the most important thing in your business… It’s the ONE thing that matters! The Purpose of Your Business Book So, you’ve written a business book that shares your ideology, process, and purpose as well as differentiating you from the crowds. Your primary goal is to shorten the sales cycle, create new opportunities (possibly […]
Not All Book Marketing is Created Equal… or How Similar Activities Create Different Results
“At a superficial level these authors were all doing the same thing to market their business books, so why were the results so different?” ~ Debra Hilton In January, I talked to a group of people about marketing their authority books. This article explores the outcomes of three of these people and why they ended […]
3 Ways Using Amazon to the Max Can Dramatically Improve Your Book Sales & Increase Your Opportunities
“Amazon attracts more book buyers than anyone else on the planet… and also tells you where to find your readers.” ~ Rob Eager Results Rule… and successful authors (both fiction and non-fiction) use those results to guide their actions. You can test for yourself, but in my experience with my own authors and from conversations […]
5 Simple Ways to Use Your Business Book to Generate Opportunities
“Once your book is written, your goal should be to get it into the hands of people whose lives it could change forever… and yes, accountants, business coaches, real estate agents, dentists, and lawyers can change people’s lives.” ~ Debra Hilton Now that you’ve invested time, energy, money, and other resources into writing your book […]
Putting Your Business Book to Work
“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy, and money you put into it is wasted!” ~ Debra Hilton One of the first questions I ask prospective ghostwriting clients is, “Why are you writing a book anyway?” The answers I receive give me […]
