Marketing isn’t the most important thing in your business… It’s the ONE thing that matters! The Purpose of Your Business Book So, you’ve written a business book that shares your ideology, process, and purpose as well as differentiating you from the crowds. Your primary goal is to shorten the sales cycle, create new opportunities (possibly […]
Not All Book Marketing is Created Equal… or How Similar Activities Create Different Results
“At a superficial level these authors were all doing the same thing to market their business books, so why were the results so different?” ~ Debra Hilton In January, I talked to a group of people about marketing their authority books. This article explores the outcomes of three of these people and why they ended […]
3 Ways Using Amazon to the Max Can Dramatically Improve Your Book Sales & Increase Your Opportunities
“Amazon attracts more book buyers than anyone else on the planet… and also tells you where to find your readers.” ~ Rob Eager Results Rule… and successful authors (both fiction and non-fiction) use those results to guide their actions. You can test for yourself, but in my experience with my own authors and from conversations […]
5 Simple Ways to Use Your Business Book to Generate Opportunities
“Once your book is written, your goal should be to get it into the hands of people whose lives it could change forever… and yes, accountants, business coaches, real estate agents, dentists, and lawyers can change people’s lives.” ~ Debra Hilton Now that you’ve invested time, energy, money, and other resources into writing your book […]
Putting Your Business Book to Work
“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy, and money you put into it is wasted!” ~ Debra Hilton One of the first questions I ask prospective ghostwriting clients is, “Why are you writing a book anyway?” The answers I receive give me […]
