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Reuse. Refine. Redeploy Never start with a blank screen or a blank sheet of paper when you are writing. You’ll end up working …
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No Book? Big Problem!
Why You Want to Solve this Problem Now! “When you think strategically about the kind of customers you want and understand deeply …
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Strategy vs Tactics: What Makes a Winning Campaign?
Are You Focusing on the Wrong End of Your Business? “The best copy written by an A-List copywriter and costing $100,000+ can …
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Is Perfectionism Hurting Your Results?
"You miss 100% of the shots you don't take." ~ Michael Jordan Crazy Times Call for Crazy Speed Speed is always important in …
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