“If you don’t already have a platform then you’ll spend a lot of time and money trying to get a publishing deal… but that’s just the tip of the iceberg!” ~ Debra Hilton Self-Publishing vs Traditional Publishing The publishing world is changing rapidly. Traditional publishing houses are struggling economically because their business model has not […]

 “Arrogance and scarcity thinking kill more businesses than a bad economy.” ~ Debra Hilton #1 – Mindset: Arrogance & Scarcity Thinking There are two key attitudes that have the potential to destroy your business. Arrogance: the assumption that your business is different and that therefore, the rules and principles that enable others to succeed or […]

Marketing isn’t the most important thing in your business… It’s the ONE thing that matters! The Purpose of Your Business Book So, you’ve written a business book that shares your ideology, process, and purpose as well as differentiating you from the crowds. Your primary goal is to shorten the sales cycle, create new opportunities (possibly […]

“At a superficial level these authors were all doing the same thing to market their business books, so why were the results so different?” ~ Debra Hilton In January, I talked to a group of people about marketing their authority books. This article explores the outcomes of three of these people and why they ended […]

“Amazon attracts more book buyers than anyone else on the planet… and also tells you where to find your readers.” ~ Rob Eager Results Rule… and successful authors (both fiction and non-fiction) use those results to guide their actions. You can test for yourself, but in my experience with my own authors and from conversations […]

“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy, and money you put into it is wasted!” ~ Debra Hilton One of the first questions I ask prospective ghostwriting clients is, “Why are you writing a book anyway?” The answers I receive give me […]