“To tell a story is to say: this is the important story. It is to reduce the spread and simultaneity of everything to something linear, a path.” ~ Susan Sontag If you’re writing a book to promote your business then you need to ask yourself: Is this purely ‘information’, or do I have genuine wisdom on my […]
Infusing a Unique Voice and Style into Your Book: Can a Ghostwriter Help?
“We all have a unique voice that sets us apart from other providers of similar services, and it’s important to reflect that voice in our business book.” ~ Debra Hilton Speaking and writing are quite different gifts and many people do not have both. This is why some of the most enthralling speakers either employ […]
Writing a Business Book: A Novel Approach
“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of addressing old problems. For most businesses, fiction is an effective way of demonstrating the power of your solution.” ~ Debra Hilton In “The Goal: A Process of Ongoing Improvement” (https://amzn.to/2Efbg6) uses a fictional thriller-style plot […]
How to Choose a Ghostwriter
“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch the project.” ~ Debra Hilton Finding the right ghostwriter for your business book is an important process. Most experienced ghostwriters are just as anxious to confirm that they are a good fit for you, as […]
A Tale of Two Business Books
“It was the best of books… it was the worst of books…” ~ Adapted from Charles Dickens (with apologies) It’s December now, so, as I look back at the year past and think about the shape of the year to come, I’ve taken some time to reflect on the projects I’ve completed this (so far) […]
Ghostwriting… Has Many Forms and Faces
“Your Secret Weapon: The ghostwriter you use when you don’t want anyone to know you didn’t write that book yourself.” ~ Debra Hilton The above quotation is my tagline for my highest tier of authors… the people who for one reason or another do not want anyone to know or suspect they didn’t write their […]
Why Isn’t My Business Book Finished Yet?
“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.” ~ Steven Pressfield Steven Pressfield’s “The War of Art” is one of those books that everyone who […]
