How to Increase Longterm Leads & Conversion Rates – Part 2 “Zig Ziglar wrote a new presentation for almost every event he spoke at. I used the same presentation over and over again for years, refining and perfecting every detail, updating when needed. I believe that that is the reason I outsold Zig and every […]
Is it Important for a Ghostwriter to Have Experience in My Field?
“If you are writing an academic paper, designed to be read by experts then you want a specialist, if you are writing a book that explains your product or service to outsiders then you want someone who can bridge the gap between your expertise and their ignorance.” ~ Debra Hilton Grappling with Concepts? I talk […]
What Sets Your Business Apart?
“If all you do is copy your competitors, then they have nothing to worry about.” ~ Debra Hilton Just Make Me Sound Like Everyone Else in My Industry I remember one prospect asking me if I could just rewrite his Competitor X’s website and change the wording enough so that neither the competitor nor Google […]
Why Your Videos Should Not Replace Your Book
“The power of video is greatly overestimated… probably because we insist on putting everything in binary terms: either … or, rather than both … and.” ~ Debra Hilton The Danger of Binary Thinking (in Business and in Life) I realise that time and economics are often the driving factors when businesses consider what media they […]
What to Expect from a Book Ghostwriter
“The thing about ghosts is that they’re hard to pin down. They’re also somewhat reticent and don’t go around drawing attention to themselves unless there’s a good reason to find them.” ~ Elizabeth Goudge Clearing up Misconceptions & Defining the Role Like any professional specialty there are ghostwriters and ghostwriters. This is very important to […]
The Power of a Book: Changing Hearts, Lives, (and Businesses)
“Brand Luther: how an unheralded monk turned his small town into a centre of publishing, made himself the most famous man in Europe – and started the Protestant Reformation.” ~ Andrew Pettegree It’s About Influence… The book referred to in the quotation is quite fascinating. It talks about how nothing in Luther’s birth, background, or […]
Writing a Business Book: Content & Information vs. Culture & Wisdom
“To tell a story is to say: this is the important story. It is to reduce the spread and simultaneity of everything to something linear, a path.” ~ Susan Sontag If you’re writing a book to promote your business then you need to ask yourself: Is this purely ‘information’, or do I have genuine wisdom on my […]
Infusing a Unique Voice and Style into Your Book: Can a Ghostwriter Help?
“We all have a unique voice that sets us apart from other providers of similar services, and it’s important to reflect that voice in our business book.” ~ Debra Hilton Speaking and writing are quite different gifts and many people do not have both. This is why some of the most enthralling speakers either employ […]
Writing a Business Book: A Novel Approach
“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of addressing old problems. For most businesses, fiction is an effective way of demonstrating the power of your solution.” ~ Debra Hilton In “The Goal: A Process of Ongoing Improvement” (https://amzn.to/2Efbg6) uses a fictional thriller-style plot […]
How to Choose a Ghostwriter
“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch the project.” ~ Debra Hilton Finding the right ghostwriter for your business book is an important process. Most experienced ghostwriters are just as anxious to confirm that they are a good fit for you, as […]
