Building Authority
Winning Opportunities!
“What if you are missing out on opportunities without even realising it?” ~ Debra Hilton The Story of An Author…
Is Your Marketing Spectacle or Substance?
“We had fed the heart on fantasy, The heart’s grown brutal from the fare.” ~ W.B. Yeats The #1 Question…
For Better or For Worse?
“Change is constant. Whether that change is leading in a positive or negative direction is not always clear immediately.” ~…
If You Don’t Like What You Are Getting, Then…
“The most efficient way to live reasonably is every morning to make a plan of one’s day and every night…
What Matters Most to Your Business?
“What is the ONE thing you can do today, such that everything else becomes easier or unnecessary?” ~ Gary W….
Persistent Marketing is NOT the Same as Repetition
“If at first you don’t succeed, try, try again. Then quit. There’s no use being a damn fool about it.”…
What is YOUR Weakest Link?
“The Weakest Link in a chain is the strongest because it can break it.” ~ Stanislaw Jerzy Leć The Search…
Your Choices Matter
“Self esteem can’t win you a race if you’re not in shape.” ~ Louis Zamperini Choices The Pandemic has created…
The Difference Between a ‘list’ and a ‘List’
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” ~ Ramsay…
The Need for Novelty
“How are you meeting your customer’s core psychological need for novelty?” ~ Debra Hilton We Are Wired to Chase Novelty…
Risk and the Danger of ‘Normal’
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole…
Advice on Getting an App for Your Business? (The reality developers don’t want you to know)
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing…
The Disappearing Dictionary
“Words need to be used and stories need to be told or else they will be lost forever…. And that…
Is Email Really Dead?
Building Authority, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Reports of my death have been greatly exaggerated.” ~ Mark Twain News Loves Death and Scandal One of the things…
What’s Your End Goal?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“There’s a difference between dissatisfaction and a continual striving to grow and stretch your wings.” ~ Debra Hilton Why Moving…
Caught Out!
Book Marketing, Building Authority, Copywriting, Ghostwriting, Information Marketing, Magnetic Marketing“If you choose to build your business on a platform someone else owns, that’s a choice that you are making….
Is Email Dead… and other questions
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Why do some marketers say that email is dead and others insist it is incredibly powerful? Like most things, it…
The NYT Bestseller Formula
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“You can set yourself up for NYT best-seller status to a large degree, but ultimately it must be earned.” ~…
The Marketing Fallacy
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Just as ‘You cannot serve two masters’ without hating one and loving the other, so, equally, you cannot simultaneously use…
Give That Insider Feeling
Building Authority, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to…
Haven’t I Met You Somewhere Before?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Magnetic Marketing“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that…
The Thousand Dollar Book
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“A buyer is a buyer… is a buyer” ~ Dan Kennedy Price is an Expression of Value “What is your…
The Power of Pessimism in Marketing
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Negotiating a sale is not a battle of egos, it’s a question of highlighting key issues and interests.” ~ Debra…
The Conversation in Their Heads
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Enter the conversation already going on in your prospects mind.”~ Robert Collier What is Your Prospect Thinking About Today? In…
Direct Response in Any Economy
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“We face a far greater risk of psychological depression than of economic recession.” ~ Todd G. Buchholz “So… how’s Business?”…
the Opportunity is in the Details
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing“If boredom is the cardinal sin of marketing, thoughtlessness is its closest rival.” ~ Debra Hilton Thoughtfulness Is Key! I…
Do You Have a Plan – and Are You Following It?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“There are far, far better things ahead than any we leave behind.” ~ C.S. Lewis Where Are You Now? No…
Shakespeare as a Marketing Example
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Know what you are saying and why you are saying it, and the how will take care of itself.” ~…
The Art of Automating Customer Relationships with Streaks
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Magnetic Marketing“The key to producing good work is to write something for my comedy act every single day. Don’t break the…
Foundations of Effective Marketing
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“It’s not what you know about something that makes the difference, it’s what you do with that knowledge.” ~ Debra…
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