Copywriting
The Danger of Relying on Content Spinners and AI Writers
“Always remember that everything you put out in the public idea builds your brand – for better or worse –…
Marketing Lessons from Yo-Yo Ma
“When we have a good balance between thinking and feeling… our actions and lives are always the richer for it.”…
Bullets that Hit the Mark
“Abraham Lincoln said, “The ballot is stronger than the bullet.” That may be true in government, but when it comes…
Risk and the Danger of ‘Normal’
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole…
What Does Your Brain Say About You?
“The headline conclusion reached is that journalists are undoubtedly subject to a range of pressures at work and home, but…
Is Email Really Dead?
Building Authority, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Reports of my death have been greatly exaggerated.” ~ Mark Twain News Loves Death and Scandal One of the things…
What’s Your End Goal?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“There’s a difference between dissatisfaction and a continual striving to grow and stretch your wings.” ~ Debra Hilton Why Moving…
Caught Out!
Book Marketing, Building Authority, Copywriting, Ghostwriting, Information Marketing, Magnetic Marketing“If you choose to build your business on a platform someone else owns, that’s a choice that you are making….
Is Email Dead… and other questions
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Why do some marketers say that email is dead and others insist it is incredibly powerful? Like most things, it…
The NYT Bestseller Formula
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“You can set yourself up for NYT best-seller status to a large degree, but ultimately it must be earned.” ~…
The Marketing Fallacy
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Just as ‘You cannot serve two masters’ without hating one and loving the other, so, equally, you cannot simultaneously use…
Know your goal!
“If you want to increase your reach, build an amusement park; if you want to go deep, create a cause.”…
Give That Insider Feeling
Building Authority, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to…
Haven’t I Met You Somewhere Before?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Magnetic Marketing“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that…
Creators, Curators, and Consumers
“All we have to decide is what to do with the time that is given us.” ~ J.R.R. Tolkien Marketing Roles…
The Thousand Dollar Book
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“A buyer is a buyer… is a buyer” ~ Dan Kennedy Price is an Expression of Value “What is your…
The Power of Pessimism in Marketing
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Negotiating a sale is not a battle of egos, it’s a question of highlighting key issues and interests.” ~ Debra…
The Conversation in Their Heads
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Enter the conversation already going on in your prospects mind.”~ Robert Collier What is Your Prospect Thinking About Today? In…
Direct Response in Any Economy
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“We face a far greater risk of psychological depression than of economic recession.” ~ Todd G. Buchholz “So… how’s Business?”…
the Opportunity is in the Details
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing“If boredom is the cardinal sin of marketing, thoughtlessness is its closest rival.” ~ Debra Hilton Thoughtfulness Is Key! I…
Do You Have a Plan – and Are You Following It?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“There are far, far better things ahead than any we leave behind.” ~ C.S. Lewis Where Are You Now? No…
Shakespeare as a Marketing Example
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Know what you are saying and why you are saying it, and the how will take care of itself.” ~…
Cathartic Copywriting
Catharsis: the process of releasing, and thereby providing relief from, strong or repressed emotions. The notion of ‘release’ through drama…
Attracting (and Deserving) the Customers You Want
“In the end you get what you deserve, the amount of effort you put in determines the amount of joy…
The Law of Reciprocity is Inherently Manipulative
[In the gift-giving process in human culture…] “There is an obligation to give, an obligation to receive, and an obligation…
The Art of Automating Customer Relationships with Streaks
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Magnetic Marketing“The key to producing good work is to write something for my comedy act every single day. Don’t break the…
Foundations of Effective Marketing
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“It’s not what you know about something that makes the difference, it’s what you do with that knowledge.” ~ Debra…
Where Does the Buck Stop in Your Life and Business?
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“If you reject responsibility or assign it to someone else, you voluntarily give up control. And that affects the way…
Three Keys to Getting Buyers to Say “Yes”
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic Marketing“Contrary to received wisdom, real money is made selling people things that they didn’t know existed or didn’t realise they…
The Art of Crafting the Irresistible Offer
Building Authority, Business Book Marketing, Copywriting, Direct Response Marketing, Ghostwriting, Information Marketing, Magnetic MarketingWhen Dan Kennedy takes on a new client he doesn’t start with the ‘thing’ they are selling. Instead he ask…
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