“Don’t throw the baby out with the bathwater!” ~ Proverb Australians are generally suspicious of hype and posturing in all its …
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A Tale of Two Business Books
“It was the best of books… it was the worst of books…” ~ Adapted from Charles Dickens (with apologies) It’s December now, so, as I …
How to Create a Magnetic Lead Magnet Quickly and Easily
“Lazy business owners have unpredictable cash flow!”~ Debra HiltonDebra: Here’s your strategic marketing overview. This is …
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Should I Hire a Professional Copywriter?
"Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back …
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