“So, that afternoon, I stole her copy of "Tested Advertising Methods" (by John Caples, still a great resource book I recommend to …
Are Leaders Born or Made?… and Why Does it Matter to Your Business?
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” ~Socrates In his …
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How to Choose a Ghostwriter
“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch the …
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective communication rather …