“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy, and money you put …
Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, …
Continue Reading about Using Information Marketing to Set Your Business Apart
Research is the Road to Big Ideas
"When you really understand what your customers want, then it is so easy to show them that your product or service is just what …
The Dangers of One-Stop Marketing Shopping
“Anyone who tells you they can handle all of your marketing needs with one-stop shopping is someone you should run away from …
Continue Reading about The Dangers of One-Stop Marketing Shopping
