Values and the Evolution of ConsciousnessI was introduced to the work of Clare Graves on Values Levels and how they affect …
Standing Out In A Crowded Marketplace: Consistency is Crucial
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out is to …
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See-Saw Marketing Does Not Lead to Systematic Growth
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney, sets up a booth, …
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Chiropractors, Copywriting and Your Patients
At its simplest, copywriting is salesmanship in print. Think of the copy you send out as a salesman who convinces your …
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