marketing
Are You Addicted to Tradition… or Do You Let Boredom Drive Your Marketing Decisions
“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers – and acted like it more…
How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it…
There is No Magic Silver Bullet… but There Are Copywriting Secrets that Can Transform Your Outcomes
“So, that afternoon, I stole her copy of “Tested Advertising Methods” (by John Caples, still a great resource book I…
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective…
Should I Hire a Professional Copywriter?
“Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back…
Research is the Road to Big Ideas
“When you really understand what your customers want, then it is so easy to show them that your product or…
The Dangers of One-Stop Marketing Shopping
“Anyone who tells you they can handle all of your marketing needs with one-stop shopping is someone you should run…
Seven Principles of Effective Marketing
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a…
A Review of Values and the Evolution of Consciousness by Adriana S. James Ph.D.
Values and the Evolution of Consciousness I was introduced to the work of Clare Graves on Values Levels and how…
Standing Out In A Crowded Marketplace: Consistency is Crucial
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out…
See-Saw Marketing Does Not Lead to Systematic Growth
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney,…
Chiropractors, Copywriting and Your Patients
At its simplest, copywriting is salesmanship in print. Think of the copy you send out as a salesman who convinces…
Educating Chiropractic Patients (and Other Applications)
Not Just for Health Professionals This post was initially written for my chiropractic clients, but I have since realised that…
Why Should Chiropractors Market their Practice?
Do you really believe that your treatments improve the quality of your patients’ lives? If you do, then you’ve…
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