“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers – and acted like it more…
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it…
“So, that afternoon, I stole her copy of “Tested Advertising Methods” (by John Caples, still a great resource book I…
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective…
“Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back…
“When you really understand what your customers want, then it is so easy to show them that your product or…
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a…
Values and the Evolution of Consciousness I was introduced to the work of Clare Graves on Values Levels and how…
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out…
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney,…
At its simplest, copywriting is salesmanship in print. Think of the copy you send out as a salesman who convinces…
Not Just for Health Professionals This post was initially written for my chiropractic clients, but I have since realised that…
Do you really believe that your treatments improve the quality of your patients’ lives? If you do, then you’ve…