"Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back …
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Research is the Road to Big Ideas
"When you really understand what your customers want, then it is so easy to show them that your product or service is just what …
The Dangers of One-Stop Marketing Shopping
“Anyone who tells you they can handle all of your marketing needs with one-stop shopping is someone you should run away from …
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Seven Principles of Effective Marketing
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a great admirer of David …
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