“Make sure your call to action is appropriate to the level of your relationship.” What is a Call to Action (CTA)? A CTA is any …
Don’t Go Where Your Competitors Go… Unless You Like Playing Against the Odds! (Part 4 of “7 Reasons Why Marketing Fails”)
What happens when your prospect gets ‘interested’? … they start researching and end up confused. Part of understanding WHO you are …
Three Ways to Make People Care So Deeply About Your Message They Can’t Wait to Buy! (Part 3 of “7 Reasons Why Marketing Fails”)
“If your message doesn’t connect with buyers and make them want to know more, then your marketing has already failed.” ~ Debra …
How to Profile Your Ideal Client as Though Your Life Depended on It (which it does!) (Part 2 of 9)
“As a marketer you need to know your market, but you also need to lead your market.” ~ Ken McCarthy Getting into your prospect’s …