Information Marketing

Are You Testing Response or Opinion? – Why it Matters

I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …

Authority + Celebrity + Expertise = A.C.E. Why Your Business Benefits If You Write A Book! Guy Kawasaki calls this an A.P.E. Book …

Google’s Penguin, Panda, and now Hummingbird updates hit many businesses organic search rankings hard and the bad news is that …

I receive a lot of questions about project pricing, so I think it’s worth explaining why my answer is often “it depends”, and what …