“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of addressing old problems. …
Continue Reading about Writing a Business Book: A Novel Approach
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“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of addressing old problems. …
Continue Reading about Writing a Business Book: A Novel Approach

“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch the …

“It was the best of books… it was the worst of books…” ~ Adapted from Charles Dickens (with apologies) It’s December now, so, as I …

“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, …
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