“Words were originally magic, and to this day words have retained much of their ancient magical power.” ~ Sigmund Freud Language …
Are You Testing Response or Opinion? – Why it Matters
I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …
Continue Reading about Are You Testing Response or Opinion? – Why it Matters
Standing Out In A Crowded Marketplace: Consistency is Crucial
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out is to …
Continue Reading about Standing Out In A Crowded Marketplace: Consistency is Crucial
A Core Message Guide: Your Cure for Customer Amnesia
What is a Core Message Guide? A core message guide provides a clear outline of your business’s key messages all in a single …
Continue Reading about A Core Message Guide: Your Cure for Customer Amnesia
