“If, as a copywriter, you know from experience and talent what should be done in a project or ad… then pure …
Are You Addicted to Tradition… or Do You Let Boredom Drive Your Marketing Decisions
“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers - and acted like it more often in our contacts …
How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it will just sit on the shelf taking …
Continue Reading about How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
There is No Magic Silver Bullet… but There Are Copywriting Secrets that Can Transform Your Outcomes
“So, that afternoon, I stole her copy of "Tested Advertising Methods" (by John Caples, still a great resource book I recommend to …
