Marketing isn’t the most important thing in your business…
It’s the ONE thing that matters!
The Purpose of Your Business Book
So, you’ve written a business book that shares your ideology, process, and purpose as well as differentiating you from the crowds. Your primary goal is to shorten the sales cycle, create new opportunities (possibly even ones that you’ve never imagined), reach a wider audience, and position yourself as an authority so that you can attract your ideal clients and exclude those who aren’t a good fit.
You probably aren’t expecting to make a fortune through your book sales because your focus is on using the book to open new markets, create speaking opportunities, and enforce your credibility with prospects and new clients.
How do you get the word about your book’s existence out and really get it working for you… or is what you’ve done enough?
Blogging, Social Media, Speaking…
Promoting yourself as an author and making sure that your book is front and centre on your social media pages, website, and blog page is great… but what are you asking people to do?
We’re all hammered by marketing messages, emails, and offers and your audience is no different. What this means is that you need to engage with prospects and make yourself a part of their world so that they trust you enough not just to listen to you, but to act on your advice.
And you can’t leave this to chance…
It’s your responsibility to build platforms which allow you to communicate with people who are interested in your ideas, service, and products so that you don’t depend on their time, or the vagaries of any social media algorithm to put you in front of people. This means you need to build your own list of engaged, interested readers with whom you can communicate via email and physical mail on your own time schedule.
It does start with your own website on a domain you own with hosting you pay for, but that’s a whole different subject for another day.
Selling More Books Helps You Build that Platform
This brings us to the importance of marketing your book effectively. You may not make much more than $100 per month from book sales, but every person who buys and reads your books is a potential client… so you need to make it easy for them to step into your world.
Think about it… when you read a book you:
- Spend time listening to the author
- Engage with their ideas and reject or accept them
- Ask questions of yourself… and, maybe of the author personally
if it’s the right type of book, you want to take action and follow the advice you’ve received.
Maybe you try to do it alone at first, but you’ll probably want to learn more and may want direct help from the author or their colleagues as well as opportunities to stay current on their thinking. You might even be so excited that you want to get the author to speak to your associates or other group.
Therefore, everything you do to make your book more visible and more attractive (as long as you have the right assets baked into your book) will help you build that list of people with whom you have the right to communicate at will… and that is the key to making your book work for your business.
A Tale of Two Books…
Authors are busy people. Most of them have other things to do beside write but the following story should make you think hard about the importance of your book’s ‘environment’…
Both authors published their first book about five years ago and had important, potentially life-changing concepts to share with their audience.
Both authors now have three books to their name and similar sales.
One author has an international speaking career, clients paying thousands of dollars per hour for consulting, and a waiting-list that is closer to years than months. The other author gets rave reviews when he does speak, but mostly gets local or national clients and speaking opportunities and struggles to fill his schedule.
What’s the difference?
One of them uses online stores (in addition to their own website) to make his book as prominent as possible and attracts even non-buyers to his email list so he can communicate with them regularly. The other has to be tracked down via internet search and contacted directly.
The first one builds trust over time even with casual contacts who don’t buy the book. The second doesn’t even communicate with dedicated readers except through his books.
Many authors have a narrow view of what their book can do for them…
Others recognise the possibilities, but think it takes amazing luck to turn those possibilities into reality…
A few take strategic action and turn their dreams into reality in a matter of years rather than decades…
Which one are you?
Would You Like to Learn How to Really Use Your Book to Create an Amazing Business Platform?
Whether you have an existing book that is under-performing or a new book that you want to gain early traction, I can help you optimise your marketing so that your ideas spread more quickly and your business and income grow faster.
This is especially useful if you are interested in building an international speaking career and working outside your existing geographic location.
For more information schedule an appointment use the following link: http://www.scheduleyou.in/aPy7Kmkuez