direct response copywriting
The Business Bestseller Story You Were Never Told
“Why is Freakonomics so popular? Hint: it’s not because it is a spectacular and groundbreaking book.” About Bestsellers… Four of…
The Magic of a Responsive List
“When you have a responsive list of quality people who want to hear from you and are pre-disposed to buy…
To Self-Publish… or Not to Self-Publish Your Business Book?
“If you don’t already have a platform then you’ll spend a lot of time and money trying to get a…
5 Mistakes that can Kill Your Business… and How to Use Your Book to Avoid Them
“Arrogance and scarcity thinking kill more businesses than a bad economy.” ~ Debra Hilton #1 – Mindset: Arrogance & Scarcity…
Why (Book) Marketing Matters!
Marketing isn’t the most important thing in your business… It’s the ONE thing that matters! The Purpose of Your Business…
Are You Addicted to Tradition… or Do You Let Boredom Drive Your Marketing Decisions
“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers – and acted like it more…
Not All Book Marketing is Created Equal… or How Similar Activities Create Different Results
“At a superficial level these authors were all doing the same thing to market their business books, so why were…
How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it…
3 Ways Using Amazon to the Max Can Dramatically Improve Your Book Sales & Increase Your Opportunities
“Amazon attracts more book buyers than anyone else on the planet… and also tells you where to find your readers.”…
There is No Magic Silver Bullet… but There Are Copywriting Secrets that Can Transform Your Outcomes
“So, that afternoon, I stole her copy of “Tested Advertising Methods” (by John Caples, still a great resource book I…
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective…
5 Simple Ways to Use Your Business Book to Generate Opportunities
“Once your book is written, your goal should be to get it into the hands of people whose lives it…
Putting Your Business Book to Work
“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy,…
Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product…
Research is the Road to Big Ideas
“When you really understand what your customers want, then it is so easy to show them that your product or…
You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness
The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research…
Direct Response Copywriting Makes Your Website More Profitable
I’ve been spending quite a bit of time analysing the content on websites in response to a chorus of complaints…
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