Business Book Marketing
The Business Bestseller Story You Were Never Told
“Why is Freakonomics so popular? Hint: it’s not because it is a spectacular and groundbreaking book.” About Bestsellers… Four of…
The Magic of a Responsive List
“When you have a responsive list of quality people who want to hear from you and are pre-disposed to buy…
The Power of Your Book Lies in the Way it Reflects Your Commitment to Your Mission
“If you don’t care about the impact of the solution you deliver, why should anyone else?” ~ Debra Hilton The…
To Self-Publish… or Not to Self-Publish Your Business Book?
“If you don’t already have a platform then you’ll spend a lot of time and money trying to get a…
5 Mistakes that can Kill Your Business… and How to Use Your Book to Avoid Them
“Arrogance and scarcity thinking kill more businesses than a bad economy.” ~ Debra Hilton #1 – Mindset: Arrogance & Scarcity…
Why (Book) Marketing Matters!
Marketing isn’t the most important thing in your business… It’s the ONE thing that matters! The Purpose of Your Business…
Not All Book Marketing is Created Equal… or How Similar Activities Create Different Results
“At a superficial level these authors were all doing the same thing to market their business books, so why were…
3 Ways Using Amazon to the Max Can Dramatically Improve Your Book Sales & Increase Your Opportunities
“Amazon attracts more book buyers than anyone else on the planet… and also tells you where to find your readers.”…
5 Simple Ways to Use Your Business Book to Generate Opportunities
“Once your book is written, your goal should be to get it into the hands of people whose lives it…
Putting Your Business Book to Work
“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy,…
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