Debra Hilton

Lead Generation: Does Your Business Have Enough Customers?

I talk with a lot of business owners and the #1 challenge most of them mention is getting more customers. (The #2 challenge is …

The short answer is: Yes, the text (or copy) on your website dramatically affects your conversion. You may be …

It is a fact universally acknowledged that words have power. In fact, the power of words can be almost magical, especially …

Or ... Do You Really Need That Shiny New Tool? Do you chase shiny objects? As a copywriter and online marketing consultant I …