I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …
Continue Reading about Are You Testing Response or Opinion? – Why it Matters
Why is Marketing The Most Important Function in Your Business?
“If you don’t have customers coming through the door, you don’t have a business…”Marketing Strategy & Systems are the …
Continue Reading about Why is Marketing The Most Important Function in Your Business?
A Review of Values and the Evolution of Consciousness by Adriana S. James Ph.D.
Values and the Evolution of ConsciousnessI was introduced to the work of Clare Graves on Values Levels and how they affect …
Building Customer Retention Into Your Lead Generation Efforts Adds to the Lifetime Value of Your Customers
No one likes to lose a customer. At the same time I’ve lost count of the number of business owners who tell me one day how much …
