When I built my first website (back in 2006), I looked longingly at the custom websites the ‘big guys’ were using. I coveted those …
Where Does Copy Fit in YOUR Marketing Mix?
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a failing product launch by a big name in …
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5 Ways External Feedback Stimulates Business Growth
Recently I’ve been working alongside some very successful people - including a handful of business coaches and other freelancers …
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What is an A.C.E. Book and Why Should I Write One?
Authority + Celebrity + Expertise = A.C.E. Why Your Business Benefits If You Write A Book! Guy Kawasaki calls this an A.P.E. Book …
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