“The enemy is a very good teacher.” ~Dalai Lama Resistance to Authority I enjoy talking to prospective clients and I find …
Continue Reading about Why Do People Pushback Against Expertise?
Is it Important for a Ghostwriter to Have Experience in My Field?
“If you are writing an academic paper, designed to be read by experts then you want a specialist, if you are writing a book that …
Continue Reading about Is it Important for a Ghostwriter to Have Experience in My Field?
Always Start (Marketing) with a Plan
“It has ceased to surprise me, but it never ceases to annoy me when businesses think that a the place to start marketing is with …
Why Should I Bother Reading (or Watching) This?
“The purpose of headline is to get people reading the sub-head; the purpose of a sub-head is to get people to read the first …
Continue Reading about Why Should I Bother Reading (or Watching) This?
