“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to things that their …
Haven’t I Met You Somewhere Before?
“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that my clients …
Creators, Curators, and Consumers
“All we have to decide is what to do with the time that is given us.” ~ J.R.R. Tolkien Marketing Roles that Matter Last week I …
The Thousand Dollar Book
“A buyer is a buyer... is a buyer" ~ Dan Kennedy Price is an Expression of Value “What is your product or service …
