Your great ideas and powerful products aren’t much use until the wider world knows about them, and organic traffic generated by …
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Do You Have Your 2015 Copy & Marketing Strategy Planned Yet?
Your 2015 Marketing Strategy should be a judicious mix of campaigns and content, website, social media, direct mail and paid …
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Where Does Copy Fit in YOUR Marketing Mix?
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a failing product launch by a big name in …
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Direct Response Copywriting Makes Your Website More Profitable
I’ve been spending quite a bit of time analysing the content on websites in response to a chorus of complaints about website …
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