Copywriting

You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness

The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research is done and I …

The short answer is: Yes, the text (or copy) on your website dramatically affects your conversion. You may be …

It is a fact universally acknowledged that words have power. In fact, the power of words can be almost magical, especially …

Publishing new content on your website is the easiest way to keep your website fresh so that it gets noticed by search …