“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers - and acted like it more often in our contacts …
How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it will just sit on the shelf taking …
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There is No Magic Silver Bullet… but There Are Copywriting Secrets that Can Transform Your Outcomes
“So, that afternoon, I stole her copy of "Tested Advertising Methods" (by John Caples, still a great resource book I recommend to …
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective communication rather …