“Always enter the conversation already occurring in the prospect’s mind.” ~ Robert Collier Marketing Works When You Speak about …
Continue Reading about Your World is Not the Same as their World
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
“Always enter the conversation already occurring in the prospect’s mind.” ~ Robert Collier Marketing Works When You Speak about …
Continue Reading about Your World is Not the Same as their World
Never start with a blank screen or a blank sheet of paper when you are writing. You’ll end up working harder and achieving less …
“When you think strategically about the kind of customers you want and understand deeply what attracts them, then you are …
“The best copy written by an A-List copywriter and costing $100,000+ can only deliver mediocre results it if not backed by good …
Continue Reading about Strategy vs Tactics: What Makes a Winning Campaign?