“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that my clients …
The Thousand Dollar Book
“A buyer is a buyer... is a buyer" ~ Dan Kennedy Price is an Expression of Value “What is your product or service …
The Power of Pessimism in Marketing
“Negotiating a sale is not a battle of egos, it’s a question of highlighting key issues and interests.” ~ Debra Hilton Lessons in …
The Conversation in Their Heads
“Enter the conversation already going on in your prospects mind.”~ Robert CollierWhat is Your Prospect Thinking About …
