“Why is Freakonomics so popular? Hint: it’s not because it is a spectacular and groundbreaking book.” About Bestsellers… Four of …
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Why Do People Pushback Against Expertise?
“The enemy is a very good teacher.” ~Dalai Lama Resistance to Authority I enjoy talking to prospective clients and I find …
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Is it Important for a Ghostwriter to Have Experience in My Field?
“If you are writing an academic paper, designed to be read by experts then you want a specialist, if you are writing a book that …
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Always Start (Marketing) with a Plan
“It has ceased to surprise me, but it never ceases to annoy me when businesses think that a the place to start marketing is with …
