“Writing a book is just the first step. If you don’t actually use the book effectively, all the time, energy, and money you put …
Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, …
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Research is the Road to Big Ideas
"When you really understand what your customers want, then it is so easy to show them that your product or service is just what …
You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness
The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research is done and I …
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