copywriting

Business, Poverty, and Fear

"A thriving business is the best antidote to personal and global poverty, but fear damages business and increases poverty in every …

Every business owner wants more clients, don’t they? And every service business owner knows the challenge of making their …

I receive a lot of questions about project pricing, so I think it’s worth explaining why my answer is often “it depends”, and what …

At its simplest, copywriting is salesmanship in print. Think of the copy you send out as a salesman who convinces your …