The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research is done and I …
Continue Reading about You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research is done and I …
Continue Reading about You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness
It is a fact universally acknowledged that words have power. In fact, the power of words can be almost magical, especially …
Continue Reading about Magical Power of Words to Build Your Business
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a failing product launch by a big name in …
Continue Reading about Where Does Copy Fit in YOUR Marketing Mix?
I’ve been spending quite a bit of time analysing the content on websites in response to a chorus of complaints about website …
Continue Reading about Direct Response Copywriting Makes Your Website More Profitable