communication
Standing Out In A Crowded Marketplace: Consistency is Crucial
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out…
Where Does Copy Fit in YOUR Marketing Mix?
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a…
See-Saw Marketing Does Not Lead to Systematic Growth
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney,…
Does Your Website Earn Its Keep – Or Does It Send Clients to Sleep?
Have you ever started reading a letter and just couldn’t stop until you reached the end? Or read a book…
You Built a Professional Website… Get Professional Copywriting to Match!
Your website is your first chance to make a great impression. How does yours measure up? I’ve been looking at…
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