The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out is to …
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Where Does Copy Fit in YOUR Marketing Mix?
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a failing product launch by a big name in …
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See-Saw Marketing Does Not Lead to Systematic Growth
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney, sets up a booth, …
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Does Your Website Earn Its Keep – Or Does It Send Clients to Sleep?
Have you ever started reading a letter and just couldn’t stop until you reached the end? Or read a book that you hated to …
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