Advertising
Seven Principles of Effective Marketing
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a…
Does My Website Text Affect Conversion?
The short answer is: Yes, the text (or copy) on your website dramatically affects your conversion. You may be wasting thousands…
Magical Power of Words to Build Your Business
It is a fact universally acknowledged that words have power. In fact, the power of words can be almost magical,…
Do You Have Your 2015 Copy & Marketing Strategy Planned Yet?
Your 2015 Marketing Strategy should be a judicious mix of campaigns and content, website, social media, direct mail and paid…
Where Does Copy Fit in YOUR Marketing Mix?
… The Tale of Three Launches … Fail … Tweak … Succeed Let me start with the story of a…
Your Web Content: Advertising Expense or Asset?
What Does Your Brand Represent? Often the focus is directly on the money spent on building a brand. But creating…
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