“The higher the income, the more the person is paid for who they are, rather than what they do.” ~ Dan Kennedy. There’s a lot …
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Seven Principles of Effective Marketing
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a great admirer of David …
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Using Direct Response Marketing to Attract Your Ideal Customers, Clients, and Patients
When it comes to filling your pipeline and generating sales most businesses rely heavily on going out and chasing down …
Are You Testing Response or Opinion? – Why it Matters
I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …
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