“Always enter the conversation already occurring in the prospect’s mind.” ~ Robert Collier Marketing Works When You Speak about …
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How Long Does it Take to Write a High-Converting Business Book?
“The time it takes to create a work of art does not equal the quality of the final product. Mozart’s complex and beautiful Linz …
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No Book? Big Problem!
“When you think strategically about the kind of customers you want and understand deeply what attracts them, then you are …
Strategy vs Tactics: What Makes a Winning Campaign?
“The best copy written by an A-List copywriter and costing $100,000+ can only deliver mediocre results it if not backed by good …
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