“Just as 'You cannot serve two masters’ without hating one and loving the other, so, equally, you cannot simultaneously use direct …
Know your goal!
“If you want to increase your reach, build an amusement park; if you want to go deep, create a cause.” ~ Debra Hilton The Moral …
Give That Insider Feeling
“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to things that their …
Haven’t I Met You Somewhere Before?
“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that my clients …
