"If you reject responsibility or assign it to someone else, you voluntarily give up control. And that affects the way you think …
Continue Reading about Where Does the Buck Stop in Your Life and Business?
The Power of a Virtuous Marketing Cycle
“My day-to-day actions have consequences and the results will show up days, weeks, or even months ahead. That’s why it’s important …
Continue Reading about The Power of a Virtuous Marketing Cycle
Three Keys to Getting Buyers to Say “Yes”
“Contrary to received wisdom, real money is made selling people things that they didn’t know existed or didn’t realise they …
Continue Reading about Three Keys to Getting Buyers to Say “Yes”
The Art of Crafting the Irresistible Offer
When Dan Kennedy takes on a new client he doesn’t start with the ‘thing’ they are selling. Instead he ask himself, “What would the …
Continue Reading about The Art of Crafting the Irresistible Offer
