“Contrary to received wisdom, real money is made selling people things that they didn’t know existed or didn’t realise they …
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The Art of Crafting the Irresistible Offer
When Dan Kennedy takes on a new client he doesn’t start with the ‘thing’ they are selling. Instead he ask himself, “What would the …
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Attracting Attention. Creating Visibility.
“If a tree falls in the forest and no one hears, does it make a sound?” ~ Anonymous Your Market is a Parade! Let That Shape Your …
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5 Ways to Create a Ladder or Ascension Pyramid in Your Business
“From the heights of these pyramids, forty centuries look down on us.” ~ Napoleon Bonaparte Those forty centuries of history …
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