“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective communication rather …
Should I Hire a Professional Copywriter?
"Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back …
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Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, …
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Research is the Road to Big Ideas
"When you really understand what your customers want, then it is so easy to show them that your product or service is just what …
