Direct Response Copywriting
How to Shrink Your To-do List and Get More Done!
Building Authority, Business Book Marketing, Copywriting, Direct Response Copywriting, Ghostwriting, Information Marketing, Magnetic Marketing“Automation is a matter of removing the obstacles that get in the way of my productivity. It helps me stay…
Are You Addicted to Tradition… or Do You Let Boredom Drive Your Marketing Decisions
“Perhaps is would be a salutary thing if we thought of ourselves as ad-venturers – and acted like it more…
How to Use Templates Effectively… OR: Don’t Blame the Wrong Person!
“A template is a tool. Like any other useful tool, you need to know how to use it otherwise it…
There is No Magic Silver Bullet… but There Are Copywriting Secrets that Can Transform Your Outcomes
“So, that afternoon, I stole her copy of “Tested Advertising Methods” (by John Caples, still a great resource book I…
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective…
Should I Hire a Professional Copywriter?
“Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back…
Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product…
Research is the Road to Big Ideas
“When you really understand what your customers want, then it is so easy to show them that your product or…
Direct Response Copywriting Makes Your Website More Profitable
I’ve been spending quite a bit of time analysing the content on websites in response to a chorus of complaints…
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